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Loja ConVida Pop-up


The Municipally-owned neighborhoods of Marquês de Abrantes, Alfinetes and Salgadas, as many others with the same characteristics in Lisbon, presented in 2018 a high rate of vacant ground floors (around 50%). 
As part of the festival Os Dias de Marvila, and acting as a manifest, an ephemeral store was opened, as  demonstration of the potential of ground floor occupation on the activation and welcoming of activities that promote economic and social impact in the territory.  Residents and visitors had a chance to experiment different kinds of training workshops, such as bicycle repair, tricot, sewing, up-cycling, as well as civic activities, the participation in a community meeting and the presentation of the project Um jardim para todos (A garden for everyone). 

The previously vacant space was equipped and transformed to welcome these different kinds of events organized by Rés do Chão, with the support of the residents and community that made themselves available as volunteers.

At the same time a communication strategy was developed to spread the word across key locations in the neighborhood. 
During these 8 days, more than 100 participants visited and benefited from these activities, showing their pertinence and justifying the conversion of this ephemeral intervention into a permanent tenancy with a continuous plan of activities.

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